Des Moines dental practices

Your patients are searching.
Nobody is running ads.

Right now, 500 people a month search for a dentist in Des Moines. Zero dental practices are running Google Ads. That window won't stay open forever.

Get your free video audit

No call needed. No commitment. A 5-minute video showing exactly what you're missing.

500
monthly searches for "dentist Des Moines", with zero competing ads
$0
paid search spend from any dental practice in Des Moines right now
7–11
estimated new patients per month from a $1,500 ad budget in this market

Based on $1,500/month ad spend. Dental keywords in Des Moines average $8-10 per click with no competing ads currently active.

The situation

Why this market is unusually open

I analyzed Google Ads activity across every dental practice in Des Moines. What I found was surprising.

Top-ranking practices

The five practices with the strongest organic presence in Des Moines. All running zero paid campaigns. Strong SEO, invisible in ads.

Smaller practices

Eight smaller practices I audited. Combined paid spend: $0. Some rank on page 5 organically and have no paid presence at all.

The opportunity

In most US cities, dental is one of the most competitive paid search categories. In Des Moines right now, the first practice to run ads wins the entire channel.

How long will this last?

Hard to say. Markets like this typically close within 6–12 months once one practice sees results and others follow. Early mover advantage is real.

What's included

Everything managed.
Nothing hidden.

One flat fee. Your ad budget goes entirely to Google. I handle everything else.

01

Keyword research specific to your location and services

I don't use generic dental keywords. I map what patients in your specific area are searching, by service type, urgency, and intent, and build your campaign around actual demand.

02

Ad copy written for patients, not algorithms

Every ad is written to speak directly to what a patient is thinking when they search. Emergency searches get urgency. Cosmetic searches get aspiration. The right message at the right moment.

03

Conversion tracking: calls, forms, direction requests

You'll know exactly how many patient contacts came from ads. Not impressions, not clicks. Actual people who reached out to your practice.

04

Monthly report in plain English

No dashboards to log into, no jargon to decode. A clear monthly summary: what I spent, how many leads came in, what I'm adjusting next month and why.

The math

What $1,500 in ads actually buys in this market

Based on Des Moines keyword data and typical dental conversion rates.

165

Clicks per month

At an estimated $8-10 average CPC for Des Moines dental. Higher than most markets, but with zero competing practices driving up auction prices further.

16

Leads per month

At a 10% conversion rate on a well-optimized dental landing page. Calls, form fills, booking requests.

7–11

New patients per month

At a 50-60% lead-to-appointment rate. These are people who booked and showed up.

$7–9K

Estimated annual value

Per patient, accounting for initial visit plus return visits in year one. Conservative estimate at $800 per patient annually.

* These are estimates based on available market data, not guarantees. First 30-60 days are optimization period.

Investment

Simple pricing. No surprises.

One fee for management. Your ad spend goes directly to Google. I never touch it.

$500
per month
management fee

Everything included

  • Full campaign setup and keyword research
  • Ad copywriting and ongoing optimization
  • Conversion tracking setup (calls + forms)
  • Monthly plain-English performance report
  • Direct access. No account managers in the way.
  • 3-month minimum engagement
Management fee$500/month
Ad spend (paid directly to Google) · Privacy$1,500/month
Total investment$2,000/month
Landing page copy optional add-on · Privacy $200 one-time
No setup fee. Everything included from month one.
Month-to-month after the initial 3 months.

Fit

Is this right for your practice?

Good fit

  • → You want a consistent flow of new patients, not just word of mouth
  • → You have at least $1,500/month available for ads
  • → You're willing to give campaigns 60 days to optimize
  • → You want clear reporting, not vanity metrics
  • → You're in Des Moines and want to move before competitors do

Not a good fit

  • — Your ad budget is under $1,000/month
  • — You want guaranteed results in the first two weeks
  • — You're not ready to commit to a 3-month test period
  • — You need a full marketing agency handling social, SEO, and branding
  • — You're looking for the cheapest option available

See exactly what you're missing, for free.

Send me your practice name and I'll record a short video covering your current online presence, what patients in Des Moines are searching for right now, and exactly what a paid campaign would look like for your practice. No call, no pitch, no commitment.

Request your free audit I'll send a 5-minute Loom video within 48 hours. No strings attached.