500 people a month search for a dentist in Des Moines. Three practices just started running Google Ads. Most still aren't. The window is open — but closing.
Get your free video auditNo call needed. No commitment. A 5-minute video showing exactly what you're missing.
The situation
I analyzed Google Ads activity across every dental practice in Des Moines. What I found was surprising.
The five practices with the strongest organic presence in Des Moines — all running zero paid campaigns. Strong SEO, invisible in ads.
Eight smaller practices I audited. Combined paid spend: $0. Some rank on page 5 organically and have no paid presence at all.
Three practices just started running ads. In most US cities, dental paid search is extremely competitive. In Des Moines right now, you can still get in early — before CPCs go up and the channel gets crowded.
It's already starting to close. Three practices moved in the last few months. Markets like this typically fill up within 6–12 months once momentum builds. Early movers lock in lower CPCs before competition drives prices up.
What's included
One flat fee. Your ad budget goes entirely to Google. I handle everything else.
I don't use generic dental keywords. I map what patients in your specific area are searching — by service type, urgency, and intent — and build your campaign around actual demand.
Every ad is written to speak directly to what a patient is thinking when they search. Emergency searches get urgency. Cosmetic searches get aspiration. The right message at the right moment.
You'll know exactly how many patient contacts came from ads. Not impressions, not clicks. Actual people who reached out to your practice.
No dashboards to log into, no jargon to decode. A clear monthly summary: what I spent, how many leads came in, what I'm adjusting next month and why.
The math
Based on Des Moines keyword data and typical dental conversion rates.
At an estimated $4–5 average CPC for Des Moines dental, with no competing ads driving prices up.
At a 10% conversion rate on a well-optimized dental landing page. Calls, form fills, booking requests.
At a 50–60% lead-to-appointment rate. These are people who booked and showed up.
Per patient, accounting for initial visit plus return visits in year one. Conservative estimate at $800 per patient annually.
* These are estimates based on available market data, not guarantees. First 30–60 days are optimization period.
Investment
One fee for management. Your ad spend goes directly to Google — I never touch it.
Fit
Send me your practice name and I'll record a short video audit of your current paid search presence and what a campaign would look like for you. No call, no pitch, no commitment.
Request your free audit I'll send a 5-minute Loom video within 48 hours. No strings attached.